Football Away
Vrbo Fiesta Bowl & ESPN
To some folks college football is a few humdrum hours on a Saturday. To the rest of us, it’s sacred. Welcome to Vrbo’s first ever college football campaign. The campaign included :60s, :30s, and :15s spots that aired September 2 throughout the regular and post-season, including the Vrbo Fiesta Bowl and CFP National Championship presented by AT&T.
Turning Away Games Into Home Games
Vrbo found that nearly 60% of college football fans travel regularly during the season to attend games. We set out to create a campaign film series that celebrates all the ways football fans and families get together for the annual rollercoaster ride that is the college football season. The campaign invites football fans to book their stays for college football games with Vrbo as the season kicks off, and to turn away games into home games.
Social Sideline Reports
Featuring ESPN’s Marty Smith
Our internal creative team scripted a series of contextual “sideline reports” where correspondent Marty Smith provided commentary on fans making the most of their Vrbos’ space and privacy.
Marty’s Must-Haves
A social-first scripted short video of Marty explaining his must-haves for watching college football.
Editorial Landing Page & Trip Guides
When bowl season arrived, we launched a microsite featuring a curated collection of local listings and traveler guides to host cities.
Agency Partner / Anomaly LA