After A Long Wait
Vrbo & John Legend
The pandemic separated countless families and loved ones. Vrbo brought them back together with a reunion story featuring John Legend. John joined forces with Grammy Award-winning singer and songwriter Raphael Saadiq to produce the rendition of Johnny Nash’s “I Can See Clearly Now.” It celebrates a return to togetherness, set to a song of hope—I’m not crying, you’re crying.
30 Reunions in 30 Days
John also took to social to help us get the word out about our #VrboReunionContest, where we gave away 30 family reunions in 30 days to families and folks who’d missed each other due to the pandemic.
The Voice Finale Integration
Legend debuted the commercial and surprise reunions in an unprecedented 2:30 segment that aired during the season finale of The Voice.
The Legend Continues
When you have a brand ambassador like John Legend, you squeeze as much juice out of it as you can. So, we also had John lend his silky-smooth voice to our broader film campaign of Your Together Awaits, all based on the idea of connecting with the people you love in a Vrbo vacation home. The campaign consisted of three films which were leveraged across YouTube and all Vrbo social media channels.
Agency Partner / Crispin Porter Bogusky