A Place For Together

Vrbo

In 2022, Vrbo launched a new brand platform called A Place For Together, with a film that premiered during the 2022 Super Bowl LVI Pregame show. Set to the 1984 nostalgic tune “Right Where I Belong” by the Muppets, we showed how all families—no matter if you’re blood relatives or a friend-family or a chosen family—have a place to be one. A place where you can laugh, eat, be annoyed, sing karaoke, swim, and cry together, with whoever you call family.

Muppets Take TikTok

To build off the Super Bowl buzz and further promote the campaign, Vrbo launched its first-ever official TikTok challenge, encouraging users to share videos of themselves surrounded by their favorite people using the hashtag #AVrboforTogether.

OOH & Digital

We tapped world-renowned photographer Micaiah Carter to shoot beautiful portraits of families of all shapes, sizes, colors, genders and ethnicities to show that, in a Vrbo, everyone has a place where they belong.

Agency Partner / W+K Portland